The EA as a Coach: How EAs Step into the Trusted Advisor Role

Friday 4^thDecember 2026 | 12.00pm–1.00pm | Online Power Hour with Jo Reeves 

The role of the Executive Assistant continues to evolve. For those looking to operate at a more strategic level, success is increasingly about more than what you do, it’s about how you think, how you communicate and how you influence.

In this interactive Power Hour, we’re delighted to welcome the phenomenal Jo Reeves to explore the idea of the EA as a coach and what this can mean as you develop your role and become an increasingly valued and trusted advisor.

As an EA, PA, VA or Business Support Professional, you are often in a unique position within an organisation. You work closely with senior leaders, have visibility across teams and priorities, and can bring valuable insight and perspective to the conversations happening around you.

But how do you build on that position? How can a coaching mindset support the way you communicate, build relationships and work alongside your executive? And what does it really mean to move from being an exceptional support professional to becoming a trusted advisor?

What to expect

This will be an interactive hour combining Jo’s experience and insights with conversation, reflection and the opportunity to learn alongside other Business Support Professionals.

Rather than simply listening, we’ll encourage you to get involved, share experiences and consider how the themes discussed might apply to your own role and working relationships.

Why attend?

If you’re looking to develop your role, strengthen your relationships with senior leaders and explore what it means to operate as a trusted advisor, this session is for you.

Whether you’re already working strategically or are beginning to think about the next stage of your development, this Power Hour will give you space to reflect, learn and take inspiration from Jo and your peers.

Join Jo Reeves for an engaging, interactive and thought-provoking hour designed for EAs, PAs, VAs and Business Support Professionals who want to continue learning, developing and growing their impact.