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Masterclass | Strategic Communication with Nicole Bearne

Wednesday 11th March 2026 3.00pm - 6.00pm - GMT

Location: Godstow Road, Oxford, OX2 8AL

An incredible opportunity for the Strategic PA Network community to join us for an afternoon of high-impact learning, peer connection, and professional development. An afternoon designed to sharpen your strategic edge, expand your toolkit and connect with like-minded peers in a supportive, professional setting.

Leonardo Hotel Oxford
Wednesday 11 March
3.00pm – 6.00pm
Optional co-working during the day
Networking with peers before and after the session

Why this Masterclass matters…

Executive Assistants, Personal Assistants, and Business Support professionals play a critical role in Internal Communication within their organisations.

With up to 60% of companies lacking a long-term Internal Communication strategy, and many without a dedicated IC function, EAs are often the ones who naturally bridge the gap:
aligning messaging, creating content, managing platforms, supporting leadership communication, and ensuring clarity across teams.

Internal Communication isn’t just for corporate comms teams.

It’s a strategic capability for anyone supporting senior leaders and influencing culture, engagement, and performance.

This masterclass will give you the confidence, frameworks, and language to elevate how communication is shaped and delivered around you.

What you’ll learn…

This session brings together three core modules taken from Nicole’s highly regarded one-day training course:

Strategic Communication

  • Strategy vs tactics: understanding the difference and when each matters
  • Setting clear communication objectives and goals
  • Developing communication plans for key initiatives and projects
  • Monitoring and evaluating communication effectiveness

Crisis Communication

  • Preparing for and responding to communication challenges
  • Maintaining transparency and trust during uncertain or high-pressure situations
  • Real-life case studies and lessons learned

Leadership Communication

  • Identifying different communication styles
  • Recognising a leader’s natural communication approach
  • Adapting communication style to support effective leadership and influence

About Nicole…

Nicole Bearne is a specialist Internal Communication consultant and trainer with a truly unique background.

As the former EA to two Formula 1 Team Principals, one of the unwritten but vital elements of Nicole’s role was ensuring a clear, consistent flow of communication across high-performing teams, building connection, motivation, and trust in an environment where every millisecond counts.

This experience led Nicole to create the Internal Communication function at the Mercedes-AMG Petronas Formula One Team. Today, she works with organisations across sectors, supporting them with Internal Communication and Employee Engagement expertise.

Who this session is for…

  • Executive Assistants and Personal Assistants supporting senior leaders
  • Business Support professionals influencing culture and communication
  • EAs who want to operate more strategically and confidently
  • Anyone acting as the “connector” between leadership and teams

Speaker

Nicole Bearne

Nicole Bearne is Founder and Director of The Comms Exchange and has been at the forefront of Formula 1 motor racing for over 25 years, winning 9 World Championships with the Brawn Grand Prix and Mercedes-AMG Petronas Formula 1 teams.

Her extensive motorsport experience includes executive and technical operations, Internal Communications, Employee Experience and Corporate Social Responsibility (CSR). She is also an Independent Non-Executive Director of Motorsport UK, the governing body of four-wheel motorsport in the UK.

Nicole now leads The Comms Exchange, leveraging her F1 business experience and academic knowledge to help organisations build high-performing, people-centric cultures.

She also runs 1-day workshops on Internal & Leadership Communication for EAs, PAs and Business Support professionals.

Nicole holds a Master’s degree in Organisational Behaviour and a CIPR Diploma in Internal Communication. She is a member of the Institute of Internal Communication, the Chartered Institute of Public Relations (MCIPR) and an Accredited PR Practitioner. Nicole is frequently invited to speak at Internal Communications, Employee Experience, Leadership and HR conferences in the UK, USA and Europe.

Venue

Leonardo Hotel, Oxford

Experience a special stay at the Leonardo Royal Hotel Oxford, where modern elegance meets comfort and thoughtful amenities. Whether travelling on business or on a weekend break, the hotel offers 240 stylishly furnished rooms, including standard double rooms and executive rooms, all designed for a restful night's sleep and relaxed living.

Each room features free unlimited Wi-Fi, air conditioning, flat-screen TV, hairdryer, iron with ironing board and work area, creating a winning combination of homely comfort and modern amenities. The luxurious DREAM beds by Leonardo ensure a restful night's sleep. Many rooms are barrier-free and all floors are accessible by lift. Further information can be found in our accessibility statement. The hotel has also been awarded the Green Tourism silver certificate for its commitment to sustainability.

The hotel is located on Godstow Road, conveniently close to the motorway and with easy access to Oxford's vibrant city centre, which is just a short bus ride or around 15 minutes away by taxi. There are 250 car parking spaces available on site, making it easy to get to the hotel by car or by train via Oxford train station.

For culinary delights, the renowned Marco Pierre White Steakhouse Bar & Grill serves first-class steaks and classic dishes from Tuesday to Saturday evening - reservations are recommended. Alternatively, Leo's Bar and Restaurant invites you to linger all day with a light menu. Those who prefer to dine in their room can take advantage of the 24-hour room service with a wide range of options. In the mornings, a rich breakfast buffet with hot dishes and continental options awaits you.

The hotel is also a first-class address for business travellers. Twenty modern meeting rooms can accommodate up to 350 people. Each room is equipped with free Wi-Fi and the latest audio-visual technology and is managed by an experienced in-house team to ensure that your event runs smoothly.

The hotel is surrounded by impressive architecture and picturesque places to explore. You can reach Oxford's historic city centre by bus or on foot, where you can visit sights such as Oxford Castle, the River Cherwell and the world-famous university buildings. 

The Leonardo Royal Hotel Oxford is a cashless hotel. All payments are made electronically only.

Strategic PA Network is an active, professional networking group for Personal Assistants, Executive Assistants, Virtual Assistants, Administrators, and Office Managers. Whether based in the UK or around the world, we are proudly all-inclusive and not county-specific; anyone is welcome to attend our events and be part of our thriving community.

Over the past ten years, we have organically grown into a supportive and empowering network where Assistants come together to learn, connect, and grow. Our mission is to provide a credible platform that encourages industry awareness, meaningful connections, and shared best practices.

Learning and development are at the core of everything we do, with our events exploring essential topics that bring value, spark insight, and deliver revelatory moments.

At Strategic PA Network, we believe in the power of community - lifting each other up, celebrating every success, and inspiring Assistance to reach their full potential.

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