In today’s fast-moving business environment, moments of pressure arrive without warning, and when they do, assistants are often at the centre of the response.
Join us for an insightful breakfast session with PR expert Harriet Subramanian of Flourish PR, who will guide assistants through the realities of managing high-stakes situations, reputational challenges, and leadership pressure during a crisis.
This session is designed to move you from reactive to ready. You’ll learn how to stay calm, think strategically, and support your executive with confidence when communication matters most.
Through real-world scenarios and practical frameworks, Harriet will share how assistants can become a trusted operational anchor during uncertainty, protecting both their leader’s reputation and the organisation’s credibility.
Whether it’s a media issue, internal escalation, sensitive stakeholder situation, or a social media incident, this session will equip you with the mindset and tools to respond with clarity and professionalism.
Expect practical learning, engaging discussion, and meaningful networking over breakfast in a beautiful setting.
Key Objectives
• Understand the anatomy of a PR crisis and why response speed matters
• Learn how assistants support decision-making under pressure
• Gain confidence in handling sensitive communications and stakeholders
• Recognise reputational risks before they escalate
• Develop a structured approach to staying calm and organised during high-performance moments
What You’ll Take Away
• A practical crisis response framework you can use immediately
• Greater confidence supporting senior leaders in high-pressure situations
• Tools to manage urgent communications professionally and sensitively
• Insight into how PR teams think and operate during a crisis
• Techniques to remain composed and clear-headed when urgency rises
• The ability to anticipate problems rather than just react to them