We are absolutely delighted to welcome one of the most respected voices in the global assistant profession, Lucy Brazier OBE, for an exclusive evening session focused on the future of the role.

AI is transforming the workplace at pace, and assistants everywhere are asking the same questions. What does this mean for my career? How do I stay relevant? Where does human expertise still matter most?

This event is designed to answer those questions honestly.

In this open forum session, no question will be left unanswered. Lucy will lead a candid conversation about artificial intelligence, the evolving expectations of executives, and how assistants can strengthen their influence rather than fear change.

Drawing on insights from her internationally recognised book The Modern-Day Assistant: Build Your Influence and Boost Your Potential, Lucy will explore how the role has shifted from support to strategic partnership, and how technology, including AI, enhances rather than replaces the human skills that make assistants indispensable.

What This Session Will Explore

• How AI is reshaping the assistant role right now

• The skills that will make assistants future-proof

• Where human judgement still matters most

• How to increase influence in an AI-enabled workplace

• The mindset shift from support role to strategic partner

What You’ll Take Away

• Clarity on how AI affects your day-to-day responsibilities

• Confidence about your future career value

• Practical ways to strengthen your strategic contribution

• Insight into how leaders view the evolving assistant role

• The opportunity to ask honest questions in a safe environment

• A signed copy of Lucy’s book to continue your development

Every ticket will include a copy of Lucy’s book as part of the ticket price, and Lucy will be delighted to sign it on the evening.

Join us for a thought-provoking discussion, practical perspective, and the opportunity to ask the questions you’ve really wanted to ask.