Lara Smith | Founder of The Modern VA | Championing the Next Generation of AI-Empowered Assistants

Founder of The Modern VA, Lara Smith is redefining business support by building a vetted network of AI-empowered fractional executive assistants and operations professionals for modern businesses. With more than 10 years' experience supporting founders, she combines hands-on operational expertise with practical AI adoption to help assistants become more strategic, confident and valuable in their roles.

Alongside connecting businesses with vetted professionals, Lara delivers training, workshops and keynote sessions that cut through the hype around AI, focusing on practical, real-world skills that assistants can apply immediately. Her mission is simple: to help assistants embrace technology with confidence, deliver more strategic support, and keep people at the heart of exceptional business operations.